1. Add a Facebook ‘Like Box’ to Your Website
An effective way to drive traffic to your Facebook Page is to promote it on your own website. A ‘Like Box’ makes it extremely easy for your visitors to ‘LIKE’ your page without ever having to leave your website.
2. Add a Hyperlink In Your Facebook ‘About’ Box
In the left-hand column of your Facebook page, you will see the ‘About’ box. In this box, add a hyperlink to your website to encourage more people to visit your site. You only have a limited amount of space so be sure to keep it simple by posting something like this: For more great deals visit us at: http://www.MyWebSite.com
3. Engage With Your Visitors By Asking Smart Questions
Questions are a great way to engage with your visitors…but there is definitely a right way and wrong way to ask questions on Facebook. People move from page to page very quickly so they will be unlikely to make a comment if the post or question is too long. Make sure you that you ask questions that allow them to make short and easy response
4. Use Every Pixel To Create A Strong, Well Branded Timeline Cover Image
Consider the Timeline picture as a massive Billboard everyone visiting your page will see. Business pages aren’t allowed any kind of contact details, sales pitches or calls to action on the cover image BUT you can highlight your product, your logo, your staff or even your customers by using a clever mix of images and design. You can get a designer to do it, but there are many free sites that will help you do it yourself.
One thing to keep in mind: For many, this will be the first contact with your company, so keep it fun but professional; engaging but fresh. And update it regularly.
5. Don’t Forget to Secure Your Custom Facebook URL
Once you have created your Facebook page, go to http://facebook.com/username and secure a username for your Facebook page. Top Tip: Keep it simple so that people will remember it. If you get too clever or creative, you might confuse your audience.