The Tips You Need to Ensure Effective Mobile Marketing Automation
Slim apps, intuitive user interfaces and a sound consumer base constitute a great mobile marketing strategy, but a lot of work goes into perfecting world-class business. The new year has ushered in several new strategies—each with its own appeal in the wide world of mobile marketing.
Mobile marketing automation is here, too, and it’s stronger than ever before. To engage users, you need to impress users. Mobile marketing automation, when used correctly, holds the key to forming long-lasting relationships. If you haven’t yet, check out the world’s latest trends and tips surrounding mobile marketing automation. You’ll be glad you did.
Tip One: Target Based Upon Lifestyle
While bulk SMS senders are at the core of mobile marketing, aimless texts won’t power your strategy. You can’t use a one-size-fits all solution, and you can’t expect consumers to respond to bland messages, either.
Sure, a lot of consumers are engaging SMS marketing. Over 6 billion mobile subscribers currently exist, creating about 389 billion texts per month. The numbers are there—but you should use them wisely. Personalize each text based upon pre-determined lifestyle. Craft customer-specific models based upon gathered data.
Tip Two: Target with In-App Behavior
Mobile apps, themselves, are incredibly potent marketing forces. Don’t simply target consumers based upon web-garnered information. Use your branded app to pull numbers. In-app behavior is incredibly telling, and it can promote successful user behavior while retaining the logic of your overall campaign.
Take the time to segment users based upon in-app behavior. This ensures total cohesion within your marketing plan. Similarly, it offers a gentle solution to age-old, pushy behavior-gathering approaches.
Tip Three: Give the Customer Control
Mobile users aren’t sitting by their phones waiting for you to contact them. They’ll reject business offers, friends and family through app networking. While the modern consumer is always connected, they’re still in need of privacy. Successful automated mobile marketing strategies leave customers in charge of every engagement. Don’t “short change” them by utilizing automation for pushy interactions. Entice your customer with in-app options, and guarantee them privacy through SMS-based offers.
Check out Venturebeat’s article on mobile marketing automation. It covers the dynamics surrounding the world’s biggest industry impactors.
Tip Four: Automate Your Social Media Presence
Mobile automation doesn’t end with SMS. Social media accounts for a huge portion of the consumer’s mobile time. In 2015, over 2.1 billion mobile users had social media accounts. Such a large user base shouldn’t exceed your brand’s ability to automate. Facebook, Twitter and even Instagram hold marketing potential. Moreover, they’re linkable through your SMS strategy.
SMS location-based services draw consumers down a particular channel open to social media. Check-ins, in particular, grant the user a unique opportunity to share their location, navigate channels and link brand information. As the provider, it’s your responsibility to ease their travel. It’s also your responsibility to create connectivity through automated social media linking.
Tip Five: Offer Long-Term Amenities
While short-term offers spike sales, long-term amenities boost retention while revealing the statistics automated mobile marketing plans need. Long-term amenities, like travel options, reward points and consumer dedication programs, are imperative to every mobile marketing plan.
Understanding user behavior, first and foremost, is a process. Long-term amenities reveal unfounded information while increasing a marketing program’s range of motion. Sure, your kick-starter campaign is worth every penny, but long-term benefits will keep a handle on your buyers.
This strategy encompasses all the elements that have helped them in understanding user behavior and building advanced user segmentation, thus propelling their users to make a purchase.”
Tip Six: Be Consistent
While a “bonus tip,” the advice to be consistent can’t be overstated. Your mobile marketing strategy should constantly clean up its rewards system to ensure total capacity of scale. Every referral, every consumer segment and every bulk SMS campaign should be aligned with your app and social media efforts.
To ensure maximum engagement, you need to offer high rewards over limited time periods. In short: You need to be consistent with one-time-only offers. Even fluctuating rewards should be “consistent,” because consumers with a reason to return will return. Always prioritize your customer, and always engage the user from an angle guaranteed to benefit a long-term relationship.
Author Biography
Sophorn Chhay
Sophorn is the marketing guy at Trumpia, the most complete SMS software with mass sms messaging, smart targeting and automation. Jumpstart your business by grabbing your free copy of his powerful Mobile Marketing Success Kit. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.
