Creating a logo that’s at the same time simple, memorable, catchy, and easy to recognize is no easy feat. Not only does your logo need to be original and stand out from the herd, but it also needs to tell a story and boost your brand in a way a generic logo wouldn’t. And boosting your brand is definitely vital, especially if you want your business to survive in a market as ruthless as today’s market. For example, even services that used to be rare before (such as 3D printing) are today operating in a saturated market and have to follow some rigorous guidelines to be able to make money.
The same can be said for any other company. And although branding is, of course, more than just creating a fancy logo, it still relies heavily on a first impression. And nothing makes a better first impression than a good logo. But first, before learning how to use your logo to boost your brand, you need to learn about brand identity.
So, what exactly do we mean by brand identity?
To put it simply, your brand identity is basically your company’s reputation. It’s how people see you, and how your audience and customers perceive you. For example, when you hear Samsung, what do you think? Words such as “smart”, “sleek”, “high-tech”, and “high quality” come to mind, and this is what Samsung’s brand identity is.
How do you end up with such good results? Well, a lot of marketing experts recommend looking at the brand not as a company’s identity, but as a person’s identity. Just like a person on a first date or during a job interview would be on their best behavior, a brand needs to woo its audience from the first time they interact with it. So the key here is to give a positive image, and the perfect logo helps obtain such results.
Because growing companies understand that a good brand identity is vital for success, they invest in it and tweak every single part of it to make it perfect. And this is where we can help, since logo design is an important part of this work, especially since you want to boost your brand.
So, how do you do it? Keep on reading to learn more!
Use your logo to tell a story
Many successful company logos tell stories. Interesting stories, intricate ones, and fascinating ones. For example, have you ever thought about what the Starbucks logo represent? The famous logo is said to be the image of a mermaid, also known as a “twin-tailed siren” in Greek mythology.
In old stories and myths, sirens were known as creatures that would lure sailors with their beautiful songs, resulting in those men shipwrecking on the side of an island. Just like these sirens, the Starbucks mermaid is used to lure coffee enthusiasts (hopefully not to their death).
And just like that, you have an interesting story behind a logo design, which definitely makes your brand stronger. So, don’t neglect this part of your branding, and make sure your logo tells a story.
Don’t rush it
Rushed work is never good work, which is why creating the perfect logo design takes time and money that you will have to invest if you want your logo to boost your brand.
If you don’t know how to make logos, hire a professional, even if you deem it more expensive.
Take your time when designing your logo, and make sure it perfectly represents your brand and the image you want your audience to see. There is nothing worse than your brand identity and your logo design not being in sync. When this happens, you will need to rebrand, which can be quite expensive, so you might as well do it right the first time!
Make sure your logo represents your values
There is nothing worse than a company not being transparent about their products, values, or principles. This might feel dishonest to their audience, so make sure yours knows who you are. And believe it or not, this definitely starts with your logo. For example, if you’re a company that’s pro-environment and promotes sustainability and clean energy, make sure that shows in your logo because that’s the first thing your future customers will see.
For your logo design to boost your brand, it needs to be well thought of, well-made, and most importantly, truthful to your values as a brand and a company. By following these few tips, you’ll be able to put yourself in the market and actually make a difference.
If you have more tips, let us know in the comments!