By 2016, mobile internet is set to overtake fixed internet access. Or more Android devices are activated each day than babies born. We have been hearing that for a while now. Well its TRUE. For all the business owners that say why do I need a mobile site or app. “I don’t go into stores with my phone.” I suspect most of the owners are 45 and over or they don’t even know how there customers find them.
No surprise perhaps, seeing that out of the world’s 4bn mobile phones in use, 1.08bn are smartphones, and apps have become a global phenomenon. Apple’s App Store alone has now reached 25bn downloads, tracking at 1bn downloads a month, a figure nine times greater than the number of burgers sold by McDonald’s!Mobile Website vs. Mobile App (Application) – Which is Best for Your …
Before you can evaluate the benefits of a mobile website vs. an app it’s important to understand the key differences between the two. Both apps and mobile sites need a smart phone. Both reduce your desktop site to fit on the mobile device. Both can offer coupons or QR codes. And that is where the comparisons stop.
Mobile site typically you navigate by surfing the web and you get access to the site that way. This can work for restaurants with menus. Mobile apps live on the phone where you (the owner) have more control on how your reach your customers and create loyalty. Remember two ways to make more money for your business. Raise your prices or find more customers. Its far easier to increase your customer base with the customers you already have.
Here are 7 ways to approach this decision.
- Identify your needs before investing
- What is your Budget
- Target Audiences
Mobile Website vs. Native App vs. Mobile Web App – ROI Factor Blog
If you aren’t already, it’s time to start thinking about building out mobile platforms for your business. The mobile market (primarily smartphones …
Mobile Site or Mobile App: Which Should You Build First … – Mashable
Astute Internet observers know by now that the future of the web is mobile. More and more consumers will access data and information via …