Northern CT has a lot of possibility for Finish Carpentry and Millwork Shops to make a good living if they presented themselves better online.
More and more, small businesses that specialize in Finish Carpentry trade need to embrace the power of internet marketing to attract revenue, or face going out of business.
While specialists such as finish carpenters and millwork shops might have years-long relationships with a few construction companies or homeowners, it is naive to think that this relationship will last for ever. Simply being a master craftsman won’t bring in the customers if they can’t find you, and they are increasingly looking only online.
The challenge that skilled tradesmen or millworkers will face in the coming few years is simple: if the general public wants to buy a new set of tires or a bottle of wine, they already knows where to go and probably has been there before. If someone – even a construction company you haven’t previously dealt with – wants something a little out of the ordinary, like a turned banister rail, specialized veneer work, or a hand-built cabinet, they will go to Google much rather than consulting a phone book or business directory.
The Modern Contractor
If you want the business you’ve invested so much sweat into to keep ticking over for the next decade, online is the only way there is. A small company offering bespoke work has to have an online presence, or it might as well not exist. And your website needs to be easily navigable, mobile, and clean with a direct call to action.
Fortunately, website development for finish carpenters or millwork shops is not expensive, and there are numerous local companies who will be happy to deal with the bits and bytes on your behalf. You need only explain to them in general terms how you want it to look, answer a few background questions, and they will take care of all the programming, design, hosting and other elements that are required. Often, they will even send out their own photographer to your company to take pictures specifically optimized for display on the web.
Benefits of Having a Small Business Website
Once you’ve stuck a toe into the digital river, you will realize that a company website can offer far more than a newspaper ad. You can insert videos explaining how you
work and what your company’s values are, include photo galleries showcasing your best work, allow prospective customers to send a detailed, structured request for a quotation directly to your inbox, and (significantly) begin to explore the possibilities of online marketing. The latter is far cheaper than print or radio advertising, while
offering the advantage of targeting only individuals and companies that are already likely to have an interest in your services.
The days of the world beating a path to a master craftsman’s door are finished. If you do not invest a little in strategic web design today, you’ll pay a far higher price tomorrow.