So you have seen a typeface in use on a poster in a magazine on a website and you want to know what's the name of that typeface.
Here are five useful tips to identify the font.
The PDF trick most professional font users notice, but not everyone who uses PDFs. If fonts are used in a PDF or embedded in it, then you can open document properties in an application like Adobe reader and see the names of all the typefaces that were used but that's just part of the trick. We can use this to easily identify thousands of typefaces used in corporate fonts newspaper or magazines. Find the website of that company or print publication and then make a certain google query we type site:morseformayor.com file type:PDF. With that query we can get all PDFs from that website, then download and check for the fonts in Adobe Reader.
Font matching services. If you have an image of a font, you can upload it to a font matching service. There are a couple of them online. What the font is one of the most famous and works great for many of the commercial fonts available today. Font Matcherator is a similar service for the font catalog of Font Spring. Also What font is, is another service which also includes a large collection of free web fonts. With all these services the results will only be as good as the images you upload. You should only use one line of text where each letter is clearly visible with a lot of contrast, no background, no additional effects applied to the text, no rotation, and no distortion in any way. So it's often useful to prepare your image with all these points in mind before you upload.
Browser plugins. More and more websites use web fonts these days so the fonts are downloaded through your browser as part of the website. If you want to know which fonts were used on a certain website you can dig through the source code or use the developer tools of your browser. The easiest way is to install a web font identification plug-in. You hover over a text on a website with your mouse and it will tell you the name of the typeface. These plugins are usually free and available for all major browsers.
CHECK SIMILAR FONTS
Checking similar fonts. If you already know a lot of fonts but cannot identify a certain one you can try this approach. Go to www.identify.com and type in the name of a font you know which looks similar to the one you want to identify. Open its page and click show more similar entries. These entries were manually selected so the results are usually quite good and there's a good chance you can find your font.
ASK THE EXPERTS
Ask the experts. People spend hours browsing through font catalogs trying to find a matching font, but a typography expert might identify the same font within a second, even from an image with poor quality. If you couldn't identify the font yourself with the previous tricks, ask the experts in a typography forum like the one on typography.Google. There are a lot of similar font identification boards available online. Just do a search.
Font Finder: http://firefox.add0n.com/font-finder....
Guru Font Identification Forum: http://typography.guru/forums/forum/4...
Typography forums: https://typography.guru/forums/
Typography knowledge database: https://typography.guru/journal/
Typography Weekly newsletter: https://typography.guru/weekly/
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