Trends in the world of web design are always changing and it is extremely important to stay updated with them to make your website better. Some design elements seem to be making it big in 2023 and are being eyed by all designers wanting to create something extraordinary. If you also want to jump on the bandwagon, here are a few trends you should look at.
We are all aware of the importance of visuals in web design. For example, when I am building my website, I would create my logo in a way that tells the story of my brand while also being visually appealing. However, custom visuals are the new big thing in design. This means that complex and intricate animations with responsive designs are now ruling the world of websites. This is because custom visuals give stunning results and they serve as data visualization tools that help create interactive dashboards as well.
People love simple designs that are easy for them to comprehend. This is exactly what Artificial Intelligence is trying to achieve. Human-centric designs are meant to enhance user experience. This design serves the purpose of a website by first asking why a website exists and understanding its goal and then, working towards achieving it. It is different from user- centric website design in a way that it focuses on the more “human” and “cognitive” needs of the users by taking a more emotionally empathetic approach towards the entire process of designing.
If there is one trend you can expect to blow up in 2023, it has to be AI Chatbots. Even though they have been around for a few years, they are predicted to grow by more than 30 percent this decade. The increase in their accuracy and usability is making them more and more popular with each passing day. It is also super cost-efficient and convenient for companies as they can easily cut down on their customer support staff and replace them with AI chatbots.
Responsible and ethical designs are definitely at the forefront this year. Designers are now becoming more conscious about the impact of their products on users as well as overall society. This encompasses a lot of factors such as the usability of design which is the basis of every design. Designers are also making designs that are accessible to more people such as people who are visually impaired and cannot access many websites but as part of ethics, designers are consciously trying to make designs accessible to them. Privacy issues are now being taken more seriously as part of the ethical design to protect people’s data and information. Transparency is another important part of the ethical design as it allows users to make informed choices and works in their best interests.
Static Website Generators
Creating websites from plain text is another big thing in the world of web design. Many of these generators are being used as they help increase website speed and security. Static website design is also preferred for ease of setup. Businesses that do not want to invest a huge amount of time into building perfect websites but want to have a space where customers can learn about them and their business like to opt for this form of website design. As these websites load faster, it is also easier to make them rank on Google which increases visibility. It is also simple to build and costs fairly less money than any other website design would. This is why it is expected to become more popular this year.
The 90s may not be coming back but its designs are making a huge comeback. The 90’s retro theme is becoming a big success in 2023 due to its nostalgic feel and craving for the innocent designs of the early days of the internet. By emphasizing navigation and adding an emotional appeal to design with the retro theme, designers are seeking to create phenomenal website designs. This design is all about imitating the real world and real-life objects into web design in a way that reminds people of the old internet days. This not only adds to the aesthetics of the design but is also highly functional and convenient for users.
Every year brings new design trends with it but some trends are expected to have a more meaningful impact than others. All the trends discussed above have already been introduced and are gradually becoming more popular. As these design elements have many benefits apart from being unique, they are more likely to last and become the next big thing in web design than anything else. If you can use these on your website, you might be able to attract a whole new group of customers.