Hiring a Copywriter
Hiring a professional copywriter for your website means you’ll get expertly-written copy that tells your story and sells your brand while building your SEO, an important component of your overall marketing strategy.
But many business owners think that because they write proficiently enough, they should be able to write their own website copy and save a few dollars along the way. It’s probably one of the biggest mistakes a business owner can make when they decide to invest in a new website build because copywriting is so much more than telling people what you do. Good copywriters meticulously research your business, your potential client/customers, and competition, and carefully craft messages that speak authentically to audiences, building trust and a sense of community. Then, they embed keywords for SEO and can build long-term content marketing strategies that will keep your website at the top of search engines.
Midnightson Designs has an in-house copywriter who works directly with our clients to create compelling, authentic marketing copy that converts website visitors to customers. It’s by far the best way to get the most ROI from your website, and it ensures that once you have the website you want, it will be working at full capacity to reach your customers.
Here are five ways hiring a copywriter can benefit your business:
Part of a copywriter’s job is to research your top-ranking keywords and long-tail keyword phrases before developing your content. By embedding these highly performative words into your website copy, SEO, copywriters make it easier for search engines to find and display your site to potential customers. Without this strategic approach, your website will get lost in the sea of competitive businesses.
Even if you have the best SEO in the world, if a potential customer comes to your site and doesn’t feel it, they will leave and never come back.
Good copy creates an important connection with your customer on a gut level the moment they enter your website by speaking their language and knowing what they need. This deep understanding of customers’ needs compels them to buy into your company immediately and is developed when a copywriter does their research.
It goes without saying, using correct grammar and punctuation makes you look smart. But do you know all the comma rules? Does your staff?
Our copywriter will make you look like a grammar genius, thus instilling confidence in your visitors.
Most small to medium-sized businesses make the mistake of writing their own copy because they are trying to save a little money on their website design. What they don’t know is that they are handing over their business to those companies who invest their dollars wisely in professional copywriting.
Their mistake is your gain when a customer visits their site and then yours!
Copywriters work closely with web designers to create a compelling narrative across your site’s pages and to develop an intuitive flow of information for your readers. This speeds up the web design process—keeping the project on deadline—and creates consistent messaging that matches design and functionality.
How Does It Work?
Our copywriter will meet with you and your team to learn all she can about your business—from what products and services you sell to what values you uphold, and everything in between. This meeting gives her a good sense of who you are and who your customers are.
After the meeting, she researches keywords, competitive businesses, customer demographics, and language protocols and designs copy with a focus on customer needs, customer culture, and current SEO trends.
Then she writes the copy, working with your web designer to ensure a flow of information and making sure the design and copy match in tone and feel.
All copy is okayed by the client, and a round of editing begins. Then the final copy is given to the web designer, and any tweaks or edits can be made before the site goes live.
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