Why You Can’t Get Your Copy Right!

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Guest Post by Christine Parizo of Christine Parizo Communications

Copywriting

How to Speed Up Your Brochure and Website Projects

Many small businesses will first engage the services of a graphic designer to create marketing materials. A good designer will create a beautiful website or brochure mockup that incorporates the unique personality of your business. But then, something’s missing. It may seem like a small thing, but it’s the bridge between an eye-catching piece and prospective customers calling: copy. Many small business owners try to write the copy themselves, thinking it will save time and money. However, most find themselves staring at a blinking cursor for too long, spending time they could be running their business trying to write copy.

There is a solution. A professional copywriter can craft website and brochure copy that holds your customers’ and prospects’ attention and drives them to spend money. Here’s why hiring a professional copywriter works:

  1. A professional copywriter is removed from your business. As the person who owns the business, you may not easily see the benefits of your products or services. A professional copywriter can jump into the shoes of the customer, finding out who your ideal customer is and writing to that demographic to bring them in your door.

  2. A professional copywriter knows how to write marketing copy. A good copywriter can write in a way that will engage potential customers and encourage them to act.  She knows what to lead with and what words will work with your target audience.

  3. A professional copywriter is trained to write. This is what a copywriter does all day: research, write, and write some more. She has experience writing marketing copy for websites and brochures, and she holds a specialized degree in a writing-related discipline. She knows how to get started and what words to use.

  4. A professional copywriter understands the rules of grammar. A good copywriter knows the mechanics of writing.  She is committed to the written word and produces well-written, grammatically correct copy that increases your credibility. When you’re looking to hire a copywriter, it’s always a good idea to ask if she uses any particular style guides or reference manuals (AP, Chicago, Strunk & White, even Yahoo!).

The investment in good copy pays for itself in a few clients. By hiring a copywriter, you’ll have more time to focus on your business, get your materials ready faster, and increase your credibility and sales with well-written copy.  Read what my satisfied clients have to say about the copywriting I’ve provided here, or contact me for a complimentary consultation to learn what I can do for your business.

(And to save you time on point four, I have all four style guides and reference manuals at my fingertips, along with two different dictionaries and a thesaurus!)

c-parizoChristine Parizo is the principal of Christine Parizo Communications and  a professional independent copywriter specializing in print and online copy. Her modern marketing knowledge and vintage grammar sensibilities blend seamlessly to sell her clients’ products and services. Visit her website at www.christineparizo.com.