Local buzz is a great solution to expanding your local presence in general using local directories and ensuring those local directories are approved/verified. Clients are then encouraged to ask customers to leave reviews on line for them.

Google is continuing to put the emphasis on the SEO aspects of your site i.e. content, link building/distribution, etc.

This addition will help to capture that traffic that was lost due to the local pack not being shown by Google, especially if you want to continue to rank for certain key phrases.

Now another big factor with local is ensuring that you have an active Google+ business page. Ensuring that the business page is well populated with content and the images, videos, etc. are of great quality is a must. Google categories is still a huge factor which is already considered in our services.

We encourage our clients to use their local area code instead of a call tracking number outside of their area for local optimization.